1 in 20 Wins £500…

Client: Dixons Carphone

Location: UK

Challenge

Dixons Carphone were looking for a strong sales driving campaign for the Ovens category. Additionally they were looking for strong consumer engagement and wanted to generate some in store excitement.

Solution

Adopt and adapt the previously successful 1 in 20 Free TV’s campaign from the Summers World Cup.

Upon purchase of a featured oven consumers had a 1 in 20 chance to win £500.

Consumers visited the promotional microsite 32-42 days after purchases (to eliminate the inclusions of returns) to see if they have won. The site revealed instantly if you were a winner